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Gartner

Emagine International - a global provider of Real-Time Campaign Management solutions for the telecommunications market, has been identified by Gartner Group as a leader in the provision of solutions for Real-Time Customer Interaction.


 Gartner’s worldwide report investigates seven communications service providers (CSPs) that have been working to improve customers' experiences of their services, and finds that new initiatives are being pursued to differentiate themselves, naming Emagine as a leading technology provider.


 Emagine’s real-time technology enables Optus to “employ a solution utilising capability to generate discount rewards for customers buying a recharge voucher at a specific retailer.”

IDC

Singtel Optus, holding the largest share of the total mobile prepay market in Australia, has implemented Emagine’s real-time customer interaction and fulfilment platform to strengthen customer loyalty and increase incremental revenue. Optus has achieved ROI on their investment in the first six months of operations. 


 Optus selected Emagine to implement a real-time customer interaction and fulfilment platform to stem current prepay customer attrition and increase frequency of customer recharge (top-ups). Optus needed a quick to market implementation to complement their legacy CRM platforms, so Emagine provided our solution as Software as a Service (SaaS), and integrated quickly with the Optus network via a preconfigured set of open Telco API’s. This minimised integration time and effort. 


 The initial implementation enabled the end-to-end automation of the specified Optus campaigns with campaigns being executed in near real-time. In the example from the Case Study, Optus aimed to stimulate pre-paid recharge (top up) via specific retail channels and required the rewards and bonus system to align to this, and manage the customer interaction and offer fulfilment in near real-time. 

IDC

Etisalat Nigeria increases ARPU with Optimised Campaign Management System. Etisalat Nigeria selected Emagine's Campaign Management platform having seen the growth in incremental revenue Emagine had achieved with other operators in the region such as Vodacom South Africa. Emagine's core focus on providing campaign management solutions for telecom operators provides a strong point of differentiation against vendors that support several vertical markets with one product suite.


Prodata Report - Loyalty Program Case Study


This independent case study written by Prodata Partners in the UK outlines the strategy and execution of Hong Kong Telecom's 1010 Loyalty Club. This successful Loyalty Club, voted best Loyalty Program in Asia, where it was launched, is powered by the Emagine Customer Loyalty Module, fully integrated into the network elements to provide a comprehensive interactive loyalty experience for customers.  Click here to download.

 

Emagine International - Paul Budde Review


Telecommunications industry analyst Paul Budde (http://www.budde.com.au/) runs his eye over Emagine. An independent analysis of Emagine's offering into the Telecommunications market, and finds "It is one of the few that looks at the telecoms market from a marketing point of view... you can clearly sense a deep understanding of what they believe marketing can do for telcos".  Click here  to download.

 

ICVM (International Customer Value Management) Reports

ICVM (International Customer Value Management) is a Global Mobile Industry Benchmark of best practice in churn management and ARPU stimulation in Mobile Telco’s globally conducted by Emagine. One key element on the ICVM methodology has been to compare results against other operators in similarly competitive markets – so you can see a typical “like for like” comparison amongst operators. Including results for 30+ operators, these comprehensive reports answers these critical questions, and more:

  • What is your customer lifetime value? How do you compare with others?

  • What is best practice churn in your market? How do you compare?

  • How can you maximise the lifetime NPV of your customer base?

  • What is the value gap between your current performance and best practice?

  • Where can you improve and by how much?

  • What actually works for businesses similar to yours?

  • What impact does cross-product bonding have on churn and ARPU?

Emagine has segmented the results of the ICVM Study into 5 ICVM Reports, each focusing on specific industry areas:

  1. Improving Customer Profitability
    This report investigates the key fundamentals that need to be in place for an operator to improve their profitability and focuses on what is best practice for mobile operators around the world in terms of network coverage, branding, pricing, segmentation, channels and handsets. Click here to download (3.91MB)

  2. Strategies for Achieving a Profitable Prepaid Business
     This report investigates the financial trends impacting on the Prepaid market such as churn, ARPU and Acquisition costs, and establishes some of the obstacles Prepaid operators face in terms of CRM & how to overcome them. Click here to download (4.4MB)

  3. Mobile Data Services: Current & Future Winners
     This report investigates the efforts by operators to stimulate ARPU through diversification from voice to data services and the impact these new services have on churn minimisation. Both the Prepaid and Postpaid impacts are investigated. Click here to download (3.65MB)

  4. Best Practice Churn Management Strategies for Pre & Postpaid Customers
     This report identifies the strategies that Best Practice Operators use to combat churn for both Prepaid and Postpaid customers. Specifically, it provides an assessment of the impact versus cost/complexity of the full range of churn management strategies employed by operators and best practice benchmarks achieved.  Click here to download (4.29MB)

  5. Benchmark Financials for Mobile Operators
     This report identifies best practice financial performance for Mobile Operators around the world including the US, Europe and Asia. The study covers both Prepaid and Postpaid customers and allows operators to compare themselves to other companies facing similar levels of market competition.  Click here to download (4.54MB)